True, WWE is all about larger-than-life personas and glamorous rings.
But did you know the sport’s financial stakes are just as huge? The top WWE superstars have earned millions through a combination of salaries, merchandise, and appearances.
Let’s dive into the ten highest earners in WWE history and why they’ve commanded such massive paychecks.
1. Brock Lesnar
Brock Lesnar is a marketing juggernaut.
Lesnar earns a massive $12 million annually, making him the top earner in WWE’s history.
Despite his limited schedule, WWE pays him more than anyone because his appearances draw massive viewership. Lesnar fights only at premium events like WrestleMania or SummerSlam.
Lesnar’s appeal extends beyond wrestling fans. His time in the UFC, where he won the heavyweight championship, brought mainstream sports fans to WWE.
Matches like his infamous clash with The Undertaker at WrestleMania 30, where he broke the legendary streak, became must-watch events. WWE knows every time Lesnar steps into the ring, ticket sales and ratings shoot up.
*Outside the ring, Lesnar avoids interviews and social media, making him an enigma. This mystique only adds to his value, as fans constantly speculate about his next move.
2. John Cena
John Cena’s $8.5 million yearly income isn’t surprising for a superstar who defined an entire era of WWE. Cena was the face of WWE for over 15 years, and his loyalty played a huge role in his success.
Even after stepping back for a Hollywood career, Cena remains one of WWE’s top earners due to his merchandising power.
Cena’s T-shirts, wristbands, and slogans like “Never Give Up” have been fan favorites for years. He holds the record for granting the most wishes through the Make-A-Wish Foundation, which has made him a beloved figure beyond the WWE universe.
His matches against legends like The Rock and CM Punk remain some of the highest-rated bouts in WWE history.
*Although he now wrestles occasionally, WWE still values Cena as a global ambassador.
3. Roman Reigns
Roman Reigns earns $5 million annually, and WWE is willing to pay even more to keep him at the top. Over the last three years, Reigns has redefined his career by embracing his “Tribal Chief” persona.
He is currently WWE’s longest-reigning Universal Champion, with a title run that began in 2020.
Reigns’ importance to WWE goes beyond titles.
His matches are consistently featured in the main event, and his rivalries—especially with names like Brock Lesnar, Cody Rhodes, and Sami Zayn—have generated massive buzz. WWE’s recent television ratings success has been largely attributed to Reigns’ dominance as a heel.
*And listen? There are rumors that the new contract will include fewer live event appearances but higher pay, making him one of the most protected and valuable superstars in WWE history.
4. Randy Orton
Randy Orton’s career longevity and consistent performances make his $4.5 million yearly paycheck well-earned. Orton debuted in WWE in 2002 and quickly rose to prominence as a member of Evolution.
Over the years, he has cemented his legacy as a 14-time world champion.
Orton’s ability to stay relevant is a big reason WWE keeps him among its top earners. Orton’s RKO finishing move is one of the most popular in wrestling history, with fans eagerly waiting to see him deliver it.
Orton has worked with nearly every big name in WWE, from The Undertaker to John Cena, and continues to mentor younger stars behind the scenes.
*Even as Orton takes a break from active competition due to injury, his contract ensures he remains one of WWE’s top earners.
5. Triple H
Triple H, earning $3.6 million annually, has had a unique WWE journey as both a performer and an executive.
While his in-ring career saw him win 14 world championships, his transition to a leadership role behind the scenes has been equally important.
As the head of creative for WWE, Triple H oversees major storylines and helps shape the company’s future. This dual role justifies his consistent presence on this list. His matches with The Rock, Shawn Michaels, and The Undertaker are some of the most memorable in wrestling history.
In addition to his wrestling and executive duties, Triple H played a noteworthy role in launching WWE’s NXT brand, which has become a training ground for future stars.
6. AJ Styles
AJ Styles made waves the moment he stepped into WWE in 2016. His annual earnings of $3.5 million reflect his undeniable in-ring talent and consistency. Styles has won multiple championships and earned the nickname “The Phenomenal One” for his unmatched technical wrestling ability.
Before joining WWE, Styles built a reputation in promotions like TNA and New Japan Pro Wrestling. His existing fanbase brought new viewers to WWE, making him an instant draw. Matches against John Cena, Roman Reigns, and Seth Rollins have showcased his ability to elevate anyone he steps in the ring with.
*WWE locked Styles into a multi-year deal, ensuring he remains one of their top stars.
7. Becky Lynch
Becky Lynch, with annual earnings of $3 million, is one of the highest-paid women in wrestling history. Lynch’s rise to stardom wasn’t overnight—it came after years of hard work. Her “The Man” persona resonated with fans and catapulted her into the main event scene.
Lynch made history in 2019 by becoming the first woman to headline WrestleMania, where she won both the Raw and SmackDown Women’s Championships. Her merchandise sales and consistent appearances in WWE’s top storylines have kept her among the highest earners.
*In addition to her in-ring success, Lynch has become a role model for aspiring wrestlers, proving that women can headline shows and sell tickets just as well as men.
8. Seth Rollins
Seth Rollins earns $3 million per year, cementing his status as one of WWE’s most dependable superstars. Rollins has been a key player in WWE since his debut as part of The Shield in 2012.
Known for his athleticism and ability to adapt, Rollins has held every major championship in WWE. His iconic cash-in of the Money in the Bank briefcase at WrestleMania 31 remains one of the most celebrated moments in WWE history.
*Rollins is also known for consistently reinventing his character, ensuring he remains relevant in an ever-changing industry. His current “Visionary” persona has become a fan favorite.
9. The Undertaker
Despite retiring in 2020, The Undertaker continues to earn $2.5 million annually from WWE. His career, which spanned over 30 years, is one of the most legendary in wrestling history.
The Undertaker’s matches at WrestleMania, particularly his undefeated streak, were must-see events that defined WWE’s biggest show of the year.
*Even in retirement, fans buy Undertaker merchandise, and his Hall of Fame induction in 2022 cemented his legacy.
10. The Miz
The Miz earns $2.5 million annually, a reflection of his versatility and longevity in WWE. Originally a reality TV star, The Miz worked his way up to become one of WWE’s most reliable performers.
Known for his charisma, The Miz has headlined WrestleMania and held the WWE Championship multiple times. His work outside the ring, including hosting TV shows and starring in movies, adds to his income.
The Miz has proven that hard work and adaptability can lead to a long and successful career in WWE.
These superstars have earned their places as the highest-paid in WWE history. Their impact goes beyond the ring, influencing merchandise sales, TV ratings, and ticket revenue. WWE rewards those who can entertain, connect with fans, and deliver consistent performances. From legends like The Undertaker to current stars like Roman Reigns, these athletes have proven that wrestling is a lucrative career for those who excel!
