Wrestlers don’t have to wrestle to make millions – and this is about WWE superstars!
Sounds surprising? Well – it’s true!
Some WWE superstars have found ways to rake in millions outside the ring. From launching successful businesses to starring in blockbuster movies, these icons prove that their talents extend far beyond wrestling.
Let’s dive into the stories of 5 WWE superstars who’ve made millions without wrestling and see how they turned fame into fortune…
1. Dwayne “The Rock” Johnson (Hollywood’s Most Bankable Star)
If you’re always updated on the latest WWE happenings, you already know this – Dwayne Johnson switched to acting from wrestling and became a global icon.
After leaving the WWE as a full-time performer, Johnson took Hollywood by storm. He starred in blockbuster franchises such as Fast & Furious and Jumanji. His charisma and versatility have made him one of the highest-paid actors in the world.
In 2023 alone, Johnson reportedly earned over $90 million from films, endorsements, and his tequila brand, Teremana.
Additionally, he co-founded Seven Bucks Productions, which has produced several box-office hits. His ventures also include investments in the XFL, a professional football league he co-owns with business partner Dany Garcia.
Johnson has turned self-promotion into an art form – he knows how to make everything he touches a hit. With a knack for building his brand across industries, his net worth now sits at a jaw-dropping $800 million.
Talk about smashing goals – in and out of the ring!
2. John Cena (Multifaceted Entertainer and Author)
John Cena, another WWE legend, chose mainstream entertainment. Cena has starred in films like The Suicide Squad and Peacemaker, gaining critical acclaim for his comedic timing and action sequences.
In addition to acting, Cena is an accomplished author – he has penned several children’s books, including the best-selling Elbow Grease series.
Outside entertainment, Cena is an ambassador for Make-A-Wish Foundation, which has set a record for granting over 650 wishes. His philanthropic efforts have expanded his influence, making him a respected figure outside wrestling.
Business-wise, Cena has collaborated with brands such as Honda and Experian, further boosting his earnings. His diversified portfolio includes investments in real estate and stock portfolios.
3. Dave Bautista (Rising Star in Hollywood)
Dave Bautista, known for his powerhouse persona in WWE, ventured into acting and made a significant impact. His breakout role as Drax in Marvel’s Guardians of the Galaxy franchise earned him global recognition. Bautista has since appeared in critically acclaimed films such as Blade Runner 2049 and Dune.
Unlike some wrestlers-turned-actors, Bautista has focused on establishing credibility in the film industry. His roles in independent films and action-packed blockbusters highlight his range.
In interviews, Bautista has often expressed a desire to prioritize artistry over commercial appeal, setting him apart from other WWE alumni.
Beyond acting, Bautista has invested in fitness-oriented businesses and real estate ventures. His calculated approach to wealth-building has resulted in an estimated net worth exceeding $16 million.
4. Stephanie McMahon: Corporate Titan
Stephanie McMahon grew up in the wrestling business but transitioned into corporate leadership.
After stepping away from her on-screen roles, she climbed the ranks to become WWE’s Chief Brand Officer. In 2022, McMahon briefly served as WWE’s Chairwoman and Co-CEO after Vince McMahon’s temporary retirement.
Her influence within WWE has been pivotal, driving sponsorships, global expansion, and digital engagement strategies. Stephanie was instrumental in launching the WWE Network, which transitioned into a successful partnership with Peacock in the United States.
Outside wrestling, Stephanie is a sought-after speaker at conferences and business forums. Her involvement in philanthropic initiatives, such as Connor’s Cure, further talks about her commitment to impactful work beyond wrestling.
5. Stone Cold Steve Austin (Beer and Media Mogul)
“Stone Cold” Steve Austin remains one of WWE’s most iconic superstars. While his in-ring career ended due to injuries, Austin reinvented himself through various ventures.
He launched Broken Skull IPA, a beer brand that has become a favorite among craft beer enthusiasts.
Austin has also excelled as a media personality. His podcast, The Steve Austin Show, features candid interviews with wrestling legends and celebrities. Additionally, he hosted television shows like Straight Up Steve Austin and Redneck Island, which showcased his rugged charm and humor.
Austin’s diversified income streams include merchandise sales, endorsement deals, and licensing agreements. His focus on authenticity and connection with fans has kept his brand alive.
With a net worth of approximately $30 million, Austin’s post-wrestling success demonstrates the power of reinvention.
Beyond the Ring: Strategies for Success
These superstars share common strategies that have contributed to their post-wrestling wealth:
- Diversification of Income: Each of these individuals built income streams outside wrestling, ensuring financial stability. From acting to corporate roles, they explored industries aligned with their skills and passions.
- Brand Management: Maintaining relevance is key. The Rock, Cena, and Austin built personas that appeal to audiences across generations. Leveraging their wrestling fame, they expanded into global brands.
- Strategic Investments: Many wrestlers transitioned into real estate, fitness, or production companies. By choosing ventures with long-term potential, they ensured sustainable income.
- Philanthropic Engagement: Giving back enhanced their public image. Cena’s charity work and McMahon’s foundation-building highlight the role of philanthropy in their journeys.
Lessons for Aspiring Entrepreneurs
The success of these WWE superstars offers great insights for anyone looking to diversify their career.
Their stories highlight the importance of adaptability, vision, and leveraging personal strengths. Whether you’re building a business or transitioning careers, these lessons are universal.
- Leverage Existing Networks: Build on your current reputation and expand into industries where your name carries weight.
- Focus on Authenticity: A genuine connection with your audience is more valuable than quick gains.
- Prioritize Long-Term Goals: Like Stephanie McMahon and The Rock, align ventures with your long-term aspirations.
- Invest Wisely: Diversifying income through strategic investments can provide financial security and room for growth.
A Legacy Beyond Wrestling
The journey of these WWE superstars exemplifies how determination and strategic planning can lead to monumental success.
They’ve redefined what it means to be a wrestler and proved that the skills developed in the ring can translate into significant achievements in other fields. Their stories inspire fans and professionals alike – they demonstrate that reinvention is always possible with the right mindset!
Feeling inspired? Sure thing!
